In my earlier ‘Mannequins’ blog I wrote about the views of a 'radio advertising expert'* on the 12 'Gold' stations being changed to ‘Smooth’ by Global. He commented:
"The Smooth brand has been designed to niche target a new type of slightly older listener with refined tastes and a high disposable income"
To capture the spirit of this SMOOTH have posted a picture on their Facebook page of Abba, (in which Bjorn wears VERY tight trousers) and captioned it:
“We love looking in our ABBA archive, we've just found this - HOW tight are Bjorn’s trousers?!”
Naturally, listeners with ‘refined’ tastes have commented suitably:
“Bet when he farted he didnt hear the noise till he took them off !!”
“Looks like blood flow has been cut off to his right t*sticle.”
“Budgie smuggler alert!”
“Tight ass springs to mind!”
“about as tight as a Welshman's sheep”
Listeners with refined tastes...... ?
Sometimes, the listeners you want.... are not the listeners you get...
And I have to point out that after the hundreds of anti-Smooth comments on FB by the ‘Goldies’ (a new group furious about Smooth taking over 12 of the ‘Gold’ AM frequencies) I don’t think it’s..... a gold bar down Bjorn’s trousers.